India's first consulting firm focussed on Positioning, Brand Communications & Marketing - the three top business challenges
Beat competition through right positioning
Positioning is occupying distinctive place in the minds of the target market. In modern times when most products and services are ‘bought’ and not ‘sold’, our strategies help clients gain significant competitive advantage through right positioning. Starting from a brand narrative, we go deeper and use tools such as PR, speaker opportunities, CEO profiling, internal communications, original shareable content, white-papers etc to successfully achieve the intended positioning for our clients.
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Financial Literacy Solutions
Individuals are not looking to learn markets, banking and insurance as separate modules that they will later put together and connect the dots. Rather, while buying a product, they feel the need to get a quick shot of information that will help them choose. They want a big-picture view of their money life and then specific information for the part of the market they choose to go to for product transactions. The days of financial education through seminars and long blogs are over. There is a huge market available which can be tapped by using disruptive and fresh ways of financial education strategies - Reports, Videos, Web-Series etc. We help companies take a fresh perspective at financial education from marketing angle, without lenses of it being a cost centre.
Digital Content & Commercials
Swiftly, the market is moving towards visual content. The new generation is reading less and watching more. With millions of videos around us on social media, to stand-out is a challenge in itself. Videos are just a vehicle of giving the brand message. It is the message itself which matters most. This is our key differentiator. Team Taking Wings comprises talent who have worked on full length feature films, well-known web-series, award winning short films, feature shows, and hit music videos. The network built over the year allows us to bring down the costs significantly and pass the benefit to our clients.
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How we are different?
Innovation has disrupted the content creation space as well. Gone are the days when using a good looking model was enough to create the brand recall. Times have changed, and so have the consumers' behaviour. Being well-entrenched into the eco-system we understand this and hence focus on creating content that resonates with the target audience.
We are India's first consulting firm focussed on Positioning, Brand Communications & Marketing - identified as the three key business challenges for any company. Social-digital revolution, high-growth expectation from investors and shareholders, massive disruption, and ever-increasing competition have made life of CXOs quite tough. We invest lot of time in understanding our client's business do competitor benchmarking and then build an effective strategy around it. Right positioning of your product and service, along with razor-sharp marketing strategy is what sets us apart from peers.
It was the experience of observing, interacting with more than 100 financial services firms across India, along with actively consulting some of them, that gave birth to the idea of Taking Wings. Whether you are a Fintech startup looking to raise your next round, a large NBFC wanting to expand into newer territories, a Bank looking at launching new suite of services, we could be the right partners to help you take the intended message across to your target audience.
Taking Wings is coming together of experts from various domains, with average experience of over two decades to help financial services build and execute winning content strategies.
Ex-MD & CEO, AEGON Religare Life, Angel Investor, founder of Serengeti Ventures - sales productivity consulting, FMS alumnus, fitness freak
Ex-Managing Partner, Edelweiss Global Wealth Management, often seen on business news channels, loves evaluating companies through their P&L
Ex-founder of bigdecisions.com - a FinTech major, now CEO of a Digital Bank, IIM A alumnus, cricket enthusiast, Minimum Viable Product expert
Led several global Tech ventures, co-founder Texteur - disrupting content marketing, expert in creating customer-centric scalable business models